Privacy Policy for The Singing Vine
Effective Date: April 13, 2026
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Effective Date," and the revised version will be effective as soon as it is accessible.
Welcome to The Singing Vine ("we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, retain, and share your information when you visit our website, engage with our storybook lullabies and media content, or interact with our brand online.
1. Categories of Information We Collect
Depending on how you interact with us, we collect or may collect the following categories of personal information:
Identifiers: Such as your real name, email address, or unique personal identifiers (like an IP address) if you contact us directly.
Internet or Network Activity: Such as your browsing history on our site and information regarding your interaction with our website or embedded media (like YouTube videos).
Sensitive Personal Information: We do not intentionally collect sensitive personal information beyond the basic data inherent in standard web requests and communication.
2. Sources of Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
Directly from you: For example, when you contact us.
Automatically from your devices: For example, through cookies and website hosting analytics tools when you navigate through our site.
From Third-Party Platforms: For example, aggregated data from platforms like YouTube, Spotify, or Apple Music when you interact with our content there.
3. How We Use Your Information (Business Purposes)
We use the personal information we collect for the following business and commercial purposes:
To Communicate With You: Responding to your inquiries and communications.
To Maintain Operations and Charitable Commitments: Maintaining accounting, transaction, and tax records related to our business operations and charitable commitments, which involves designating a portion of qualifying company profits to support organizations serving vulnerable children.
To Improve Our Site: Analyzing user trends, monitoring website performance, and optimizing our user experience.
For Security and Legal Compliance: Protecting against fraudulent activity and complying with our legal obligations.
4. Third-Party Websites and External Stores
Our website features products and contains links to third-party platforms where our items are sold, including our sister shop, CocoLunaCarmel, on Etsy, and our book listings on Amazon KDP.
We do not process payments or collect financial data directly on our website. Once you use these links to leave our site to complete a purchase, any information you provide is governed by the privacy policies and practices of those specific platforms (e.g., Etsy or Amazon). We cannot guarantee the safety and privacy of your data on external sites, and we encourage you to review their privacy policies before providing them with your personal or financial information.
5. How We Share Your Information
We do not sell your personal information for monetary compensation. Depending on the tools used on our site and how they are configured, certain third-party analytics, cookies, or embedded media features may be considered “sharing” under California law. Depending on how you interact with us and the tools used on our site, we may disclose personal information to the following categories of third parties:
Website Hosting and Analytics Providers: Such as Squarespace, to run and maintain our website, as well as to help us understand basic site traffic.
Embedded Media Providers: Such as YouTube or Spotify, who may collect data when you interact with our media directly on our site.
6. Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy. The criteria used to determine our retention periods include: the length of time we have an ongoing relationship with you, our legal obligations (such as tax and accounting requirements), and whether retention is advisable to protect our legal rights. Once data is no longer necessary, it is securely deleted or anonymized.
7. Cookies and Global Privacy Control (GPC)
We use cookies and similar tracking technologies to track activity on our site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
Global Privacy Control (GPC): To the extent applicable under California law, we treat Global Privacy Control (GPC) signals as a request to opt out of sale or sharing.
8. Children's Privacy (COPPA)
While The Singing Vine creates storybook lullabies and content designed for children, our website and commercial offerings are directed exclusively at parents, guardians, and adults. We do not knowingly solicit, collect, or maintain personal information from children under the age of 13. If we discover that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will delete that information immediately. If you believe we might have any information from or about a child under 13, please contact us.
9. Your California Privacy Rights (CCPA/CPRA)
If you are a resident of California, you have the following rights regarding your personal information:
Right to Know: You can request the categories and specific pieces of personal information we have collected about you, the sources, the business purposes, and the categories of third parties with whom it was shared.
Right to Delete: You can request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale/Sharing: You have the right to direct us not to sell or share your personal information.
Right to Limit Use of Sensitive Personal Information: You have the right to direct us to limit our use of sensitive personal information to only what is necessary to perform our services.
Right to Non-Discrimination: We will not deny you goods or services or provide a different quality of services for exercising your privacy rights.
Exercising Your Rights and Verification: To submit a request, please contact us using the information below. To protect your privacy, we will verify your identity before fulfilling your request by matching the information you provide with the information we have on file. You may also designate an authorized agent to make a request on your behalf, provided they submit valid proof of your written authorization.
10. Contact Us
If you have any questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us at:
The Singing Vine
Carmel-by-the-Sea, California
Email: thesingingvine@gmail.com